We take a look at six British brands setting the standard for SS20...
You Must Create (YMC)
Established in London in 1995, YMC's blueprint to create understated, timeless design has been the foundation of the labels' success for over two decades and gathered a dedicated following. Directional but highly wearable with pieces that form the building blocks of the modern wardrobe.
Thoughtful design and subtle, understated detail are at the core of British contemporary label Sideline, whose foundation is woven indigo fabrics worked into inventive designs. Relaxed and feminine, this line of everyday clothing feels special and is designed to be worn, returned to, and loved again and again.
Folk is quietly elegant clothing enriched by subtle details: style without drama and are fastidious about details. Working with simple patterns the focus is on the quality, textures and characteristics of the fabrications and trims. Since 2002 they have navigated the path between streetwear and the architect-designer aesthetic.
Yes, EC in British. Known for tongue-in-cheek slogans, punchy prints, and luxury fabrics. A perfect blend of British wit and Parisian charm, Etre Cecile reflects a desire to create accessible, quality pieces for every day that are affordable, well designed and that don't follow trends.
Mimi designs beautiful leather handbags, which are 100% handmade in the UK using the finest Italian leathers and brass fittings. Established in east London in 2001, Mimi is well known for her exclusive ranges for the Tate and her pieces are regularly featured in national glossies and supplements.
Constantly reinventing and re-introducing iconic heritage designs from the Clarks back catalogue, Clarks Originals are cool, understated, laid-back shoes. Beautiful in their simplicity, unmistakable in their character and style, they are chosen by those seeking authenticity and individuality.