SS24 Trends - Make Them Yours

The Meadows are framed with colourful crocus, the brighter nights are slowly creeping in and we can already hear the hazy white wine evenings calling our names. As we run our final reduction on last season’s pieces and our sale comes to a close; it's time to start making space for the new and thinking ahead to the exciting trends of SS24’s catwalks and how to wear them off the runway!

As many designers presented their own visions of ever evolving modern beauty and femininity, the common theme of empowerment was expressed throughout. Sarah Burton in her final collection for Alexander McQueen found this ‘power’ in the female form itself, whilst Miuccia Prada of MiuMiu explored empowerment through individuality and ‘reactive’ style, which saw a juxtaposition of pieces, including those that show ‘traces of living’.

Even with such an exciting variety in creative directions, the prominent trends were clear; some of which originally cropped up in AW23, have developed further in the new year which meant ‘quiet luxury’ and ‘discreet chic’ continue to make up the latest runway taglines. In reflection of this, we see wardrobe staples such as good denim, knitwear basics and ballet flats being elevated by metallic statement pieces, impressive prints and luxurious fabrics.

Below, we look closer at some of these trends on the runway and have included items that you can find in-store to achieve these looks.


The outlines of the season exude confidence with the inclusion of crisp white shirts, power suits and padded shoulders. Skinny jeans are still out and baggy boyish fits are well and truly in with oversized pieces making a statement in some of our favourite collections.


Spring had truly sprung with floral prints featuring most heavily across all brands. We also saw statement-making stripes, plaids and animal prints.


Floaty pastels were still around but this year’s biggest pops were primary reds, cobalt blues and deep greens with a mix of molten metallics bringing an air of luxury along with them.

As we eagerly anticipate the arrival of Spring/Summer 2024, it's clear that the upcoming season brings with it a vibrant tapestry of trends. From crisp white shirts and power suits to statement floral prints and bold primary colours, the runway inspirations offer something for every style.

At Frontiers, we're thrilled to present our latest arrivals that embody these exciting trends, curated with the contemporary woman in mind. Explore our collection of elevated essentials and statement pieces, each carefully selected to help you make these trends your own.

Ready to embrace the SS24 season? Click below to discover our newest arrivals.