Comey is known for her incredible work ethic and trend-setting artistic expression but more than anything, for being a designer that truly understands her customers. She puts a lot of thought into what the wearer is doing, where they are going, how they want to feel and how she can facilitate this through her designs and fabrics. She doesn’t make clothes to make people look ‘younger’ or whatever it is that social media tells us we should look these days. She makes clothes that can fit into and enhance our lifestyles - a uniform for the modern woman.

Her designs are interesting, chic, creative and deliberate - they are an expression of intelligence, success and individuality without ever being elitist - just a touch of glamour, but not at the expense of comfort or wearability. If you’ve ever tried on Rachel Comey denim - you’ll know all about this. Comey’s designs are made with everybody in mind, and a belief that how the wearer feels in a garment is a fundamental part of how good they look; that getting dressed can be a real expression of a person, bringing not only them joy, but also those around them.