Beams Boy at Frontiers Woman: An Exclusive Worth Talking About
The cult brand has Arrived in Edinburgh
If you’re into Japanese fashion, vintage menswear, or just great clothes with character, we’ve got news: Beams Boy has landed at Frontiers Woman. And here’s the kicker – we’re one of the only UK stockists carrying it. That’s right, if you want a piece of this cult Tokyo-born brand, you won’t find it many places.
So, what’s the deal with Beams Boy? Let’s get into it.
A Brief History of Beams Boy
Beams Boy is a Japanese label with a serious love for menswear - but designed specifically for women. It launchedin 1998 by Etsuzo Shitara, and now run by his son Yo Shitara (pictured), as a sub-brand of BEAMS (the iconic Tokyo-based fashion giant), catering to women who prefer rugged, practical and vintage-inspired clothing over traditionally feminine styles. Think military jackets, workwear shapes, boxy fits and nostalgic Americana influences, all reinterpreted through a distinctly Japanese lens.
The idea? To give women the chance to wear those well-worn, durable, and character-filled menswear pieces, but in a way that fits them perfectly. Not oversized. Not borrowed. Just right.
The Fits: Relaxed, Boxy and Built for Everyday Wear
Beams Boy is all about silhouette and comfort. If you love looser fits, structured shapes, and effortlessly cool layering, you’re in the right place. The cuts are boxy yet flattering, inspired by old-school military, workwear, and outdoorsy gear - the kind of clothing that gets better with every wear.
Expect to find:
Military jackets & utility vests – Vintage details, plenty of pockets, and just the right amount of slouch.
Relaxed trousers & shorts – Straight-leg, slightly cropped, and made for movement.
Graphic tees & layering pieces – Retro-inspired prints, quality fabrics, and that perfect just-thrown-on feel.
Workwear shirts & oversized knits – The ideal mix of structure and softness.
Each piece is designed to feel timeless yet fresh, with an effortless cool that only Japanese brands seem to master.
Why Beams Boy is a Big Deal (and Why You’ll Love It)
It’s exclusive. With only a handful of UK stockists, this isn’t a brand you’ll see everywhere.
The quality is next level. Japanese craftsmanship is legendary, and Beams Boy is no exception - expect fabrics that last and details that matter.
It’s got personality. Whether you’re drawn to the military influences, the vintage Americana vibes, or just the idea of wearing clothes that are built to be loved, Beams Boy has it in spades.
It mixes seamlessly into your wardrobe. Pair the boxy jackets with tailored trousers, layer their oversized knits over a dress, or wear their utility vests over literally anything – it just works.
Beams Boy at Frontiers Woman – Shop the Collection Below
We’re beyond excited to bring Beams Boy to Edinburgh, giving you access to this cult Japanese label without the hassle of importing. Whether you're a long-time fan or new to the brand, now’s the time to get your hands on exclusive pieces you won’t find in many places.
Scroll down to shop the collection – and trust us, once you try Beams Boy, you’ll wonder how you lived without it.
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